Over the past 14 years, COGNITION™ has changed as much as the marketing landscape. But one thing remains the same, COGNITION’s heart to help and our commitment to use great design as a strategic differentiator.
We began with a desire to combine data-driven strategy with award-winning design. Over time we added digital strategy, website design, SEO and custom app development reflecting how today’s customer experience begins within the digital space. However, solid brand strategy and design will make or break digital engagement. That’s why we seek to lay a proper foundation that ends up maximizing digital goals. Fittingly, roughly half our work focuses on comprehensive branding services and the other half on digital.
COGNITION’s for-profit client-partners make up about 60% of our business and non-profit work the remaining 40%. We could make more money serving mostly for-profit companies, but we want to be “Creative for a Cause” in more ways than one. It isn’t just a catchy slogan. We put our money where our mouth is by offering our services like logo design, guerrilla marketing or website design to non-profits at a discounted rate.
Ultimately, COGNITION™ exists to employ the power of design on behalf of our client-partners, because good design is good for business, and non-profits leveraging good design are able to do more good.