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Since 2008 Capstone Investment Partners has grown from one office in Charlotte, NC to offices all over the Southeast. With such company growth, Capstone reached out to COGNITION to update their brand marketing. The process began with clarifying the brand strategy and culminated in creating the tagline “Expertise. Experience. Extra-Mile.”

Once brand positioning was completed, we created a new brand umbrella logo identity system that carried consistency across Capstone’s various lines of business. The final piece to the rebranding project was creating a mobile-friendly website. By using sound UX strategy, high-quality photography, best-practice page design we designed a fresh, modern website that properly reflects Capstone quality.

Do you need to revision your brand to better reflect who you’ve become? Contact COGNITION by clicking here!