Carolina Senior Marketing, the #1 selling BCBS agency for Medicare supplemental insurance in North Carolina, hired COGNITION to help extend their reach into the South Carolina insurance market. COGNITION was tasked with creating a marketing campaign to recruit new SC agents. Deploying a multi-pronged strategy, COGNITION crafted and sent specialty mailers and responsive HTML emails to all licensed South Carolina Medicare insurance agents. Leads were pushed to specific landing pages for additional info, campaign analytics and conversion.