COGNITION recently launched a new brand and web design for Aten & Garofalo Dentistry, a dental practice located in Ballantyne.
Aten & Garofalo Dentistry needed to update their branding to reflect the practice change of adding Dr. Aten’s new partner, Dr. Anthony Garofalo. After brand consultations, a new, modern brand identity was born! To ensure brand continuity from the old Aten Dental logo, the new logo incorporated a similar purple to connect the two and the AG icon embodies the symbolism of the newly formed partnership. In addition to the new logo, COGNITION designed all new business collateral complete with business cards, appointment reminders cards, envelopes and more.
Rounding out the rebranding, COGNITION designed a new website for Aten & Garofalo Dentistry. With updated photography of their staff and office, new search-engine-optimized content and a contemporary layout, the website is clean and easy to navigate. Patients can request an appointment, download new patient forms and get answers to their questions all without leaving the site.
Unlike the Field of Dreams where supernatural voices assure, “If you build it, they will come.” Real-world business requires letting people know you exist. So with rebranding completed, COGNITION then went to work to develop a comprehensive marketing plan to promote the new brand and drive new patient traffic into the practice.
Working to meet the unique needs of our clients is what COGNITION does best. From brand strategy to brand marketing, we can help. Whether you have a new business that needs to start out on the right foot, an existing endeavor that needs freshening to stay competitive, or need to better market your brand, contacting COGNITION will put a smile on your face.