The Art & Science of Strategic Design

Over the past 15 years, COGNITION™ has changed as much as the marketing landscape. But one thing remains the same – COGNITION’s heart to help and our commitment to building better brands employing strategic design as a differentiator.

We have come to realize that our greatest strength is acting as a growth catalyst within the client’s business model. We excel at concept development where we create something from nothing, or in the repositioning of existing brands to sharpen competitiveness.

Our approach starts with investigative insights leading to data-driven strategy, which lays the foundation for creating award-winning design. Regardless of where customer engagement happens, be it a digital environment or a physical space, COGNITION’s behavioral insights, solid brand strategy and thoughtful design work will achieve extraordinary results.

Ultimately, COGNITION™ exists to use the power of business and marketing strategy with elevated design to influence customer perception and positively impact the top and bottom line growth of our client’s brands.

Who we’ve worked with


Food & Beverage

  • Blackthorne Restaurant
  • Blackjack Bar-b-que
  • Chobani
  • Compass Group
  • Dilworth Coffee
  • Golden Rule Bar-b-q
  • Green Brothers Juice Co
  • Foodie Call
  • Sky Valley Foods


  • 2U Medical
  • Clark Orthodontics
  • Hull & Coleman Orthodontics
  • Mecklenburg Neurological
  • Orthocad
  • Robert Heck Dentistry
  • Southview Dentistry
  • Yeager Chiropratic

Professional Services

  • C&d Landscapes
  • CNP Technologies
  • Core Sports
  • EMC Design
  • Hayden Harper
  • Horizon Investments
  • Jay Bilas
  • Mary Ferguson, CPA
  • National Junior Cotillions
  • Rockworth Financial
  • Topics Education
  • Trust Company of the South
  • Valuespark Capital

Real Estate & Development

  • Afterdisaster
  • Bardwell Development
  • Brown & Glenn Realty
  • Cambridge Isenhour Homes
  • Capstone
  • Cardinal Restoration
  • Core Properties
  • Colliers
  • The Ghazi Company
  • Grubb Properties
  • John Hatcher Realty
  • Koury Corporation
  • Rival Construction
  • Startmount/reedy Fork Ranch
  • Vannoy Construction
  • Vicus Builders


  • Epicentre
  • Flowers Of Charlotte
  • Fruitfull Kids
  • Le Mystere
  • Lexington Home Brands
  • Innovasource
  • Savvy Spaces



  • Charlotte Christian School
  • Covenant Day School
  • Greensboro College
  • Hickory Grove Baptist Church
  • Johnson C Smith University
  • Johnson & Wales University
  • Reformed Theological Seminary


  • Barium Springs
  • Down Syndrome Assoc. Of Charlotte
  • Lifespan
  • YMCA Of Greater Charlotte


  • Church Sports Outreach
  • Crosspark Church
  • Freedom House
  • Forest Hill Church
  • Motor Racing Outreach
  • Parkview Church
  • Sim International
  • Sim USA
  • Sports Friends
  • The Barnabas Center
  • Serge
  • Young Life
  • Youth Commission