Rarely does the opportunity come along to work on a concept, or product, that is truly unique. But that is precisely what happened with Fruit-Full Kids – which produces colorful “fruit of the Spirit” plates to help Christian parents reinforce Godly character development in their children. Our experience in the non-profit Christian realm combined perfectly with our for-profit retail experience on this project. We developed a brand identity full of heart, fun product designs, attractive packaging design, and a responsive e-commerce website to sell products. The brand’s catchiness is obvious with Kathie Lee Gifford already featuring Fruit-Full Kids plates nation-wide on the Today Show as one of her “favorite things.” Big things seem to be in store as this brand begins to sprout, and COGNITION is honored to play an important part in bringing a great idea to fruition.